Hästens Adds to Lauded History and Introduces New drēmər® Bed and Headboard

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Since 1852, Hästens, the Swedish family-run business has served its customers driven by a passion for continuous improvement and the pursuit of excellence.

Photo Credit: Hästens

As the brand reaches its 170th anniversary, Hästens presents its next chapter, dedicated to drēmərs.

Pronounced as "dreamers," drēmərs do more than just aspire, they are inspiring individuals who turn their goals into reality. With this is mind, Hästens launches its drēmər bed, designed by world-renowned interior designer Ferris Rafauli. The drēmər bed is truly in a league of its own - Hästens' latest chapter embodies six generations of dreams, achievements, excellence, mission, and mastery.

Ferris Rafauli's signature class and elegance is embedded into every aspect of the one-of-a-kind bed and expertly-crafted headboard. The headboard is hand built by the brand's master craftsmen in Köping, Sweden and the drēmər is upholstered with the unique woven fabric by Rafauli, and based on the brand's iconic horse insignia. This is the same fabric featured on the Grand Vividus, one of the world’s most exclusive and masterfully crafted beds. Clients have four gorgeous color ways to choose from: Traditional Blue, Black Shadow, Natural Shale and Phantom Charcoal.

Photo Credit: Hästens

At the foot of each bed is the following uplifting phrase, "drēmər, The Day Is Yours," while the silver-plated brass nameplate on the bed base is etched with “drēmər” and the Hästens and Ferris Rafauli logos.

The drēmər headboard is a work of art all on its own, which will surely make a statement in any bedroom. The velvet panels and sidings, which come in the same color ways as the bed itself, are generously padded for exceptional comfort and finished with piping detailing that emphasizes the headboard's alluring shape.

"The drēmər bed is a physical manifestation of our mission to make our world a better place," said Jan Ryde, fifth generation chairman and CEO of Hästens.

Photo Credit: Hästens

Hästens believes in the transformative power earned as a result of extraordinary sleep and how it can allow for dreams to become reality. That is why the company uses the finest wool, cotton, flax, premium Swedish pine, and horsetail hair with precision to provide a sense of weightlessness and extraordinary sleep all at once.

The drēmər bed and headboard are an exceptional homage to Pehr Adolf Janson, the drēmər who founded Hästens and the six generations of drēmərs who have since played their part in shaping Hästens into the world-leading brand it is today. And while the brand is renowned globally, it's notoriety in Miami is certainly noteworthy.

Hästens Miami boasts the first drēmer bed sold in the country.

As one of the only Hästens locations with all bed models on display, stop by the Miami Design District showroom for a personal “Sleep Spa Experience.” The experience includes dimmed lighting, soothing music, sleep mask and essential oils for up to 30 minutes in any bed of choice.

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Gabriel Pessoa

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