Photo Credit: YUPIX
The Miami real estate market is anything but foreign to discerning buyers, offering an array of ways to live the tropical South Florida lifestyle. But as the Magic City reaches new heights every day—and the real estate landscape with it—it has become increasingly daunting to find just the right pad in an ever-growing sea of luxury living options. In response, some Miami developers are now turning to the blossoming frontier of virtual reality to offer total immersion as part of the preconstruction buying experience.
One of these innovative developers, Newgard Development Group, has always strived for a forward-thinking approach to development and architecture, with the elevation of spaces and surrounding communities centering its practice. Now, these cornerstones come together as the firm partners with immersive technology platform YUPIX to offer meta-reality tours of its coming LOFTY Brickell, long before its completion.
Photo Credit: YUPIX
The 44-story waterfront luxury condo high-rise is currently under development, slated to soar above the Miami River in the heart of Miami’s financial district. The project is also Newgard’s most upscale flexible ownership offering, making it no surprise that LOFTY is already one of the Miami condo market’s most successfully sold buildings. And with the new YUPIX collaboration offering buyers a unique edge and an authentic glimpse into LOFTY life, it’s almost certain that interest in the concept will soon skyrocket further.
A representative from Cervera Real Estate—the sales and marketing partner for LOFTY—will be on-site at YUPIX’s Wynwood facility to guide real estate agents and prospective buyers through a captivating exploration of the condo’s penthouses, lux amenity areas, and incredible views.
Photo Credit: LOFTY Brickell
Photo Credit: LOFTY Brickell
Through the headset, buyers will be transported across space and time to experience the swanky oasis designed by the renowned architecture firm Arquitectonica. The 362-unit complex features 309 tower residences and 53 Penthouse Collection units, as well as 40,000 square feet of amenity space including a private marina, a member-only social club, resort pool deck, and fitness center, indoor/outdoor cigar lounge, co-working lounges, and meeting rooms.
Photo Credit: LOFTY Brickell
Photo Credit: LOFTY Brickell
With these appointments and more, LOFTY is poised to offer an upscale solution for the owner and traveler that might prefer to stay and own differently, yet does not want to compromise on the services and amenities of a hotel. The tower will also feature the first-ever NFT art collection designed for condo owners, with the ownership of a custom NFT being transferred to each unit owner at closing.
With Miami’s residential landscape continuing to evolve and accommodate new lifestyles, it seems the crossover between real estate and cutting-edge technology is just getting started.
